Directing, Editing, 2D Animation // Libresse Men-Struation

There are a lot of taboo surrounding menstruation in Malaysia. We wanted to create a spark in the matter by understanding what men know (or don’t know) about menstruation. This was suppose to be a teaser to main animation video which will be the pillar of the whole campaign. It turn to have more engagement as a lot of women and men found relevancy in this content.

Instastory Teaser

Client: Libresse
Agency: BBDO (M)
Producer: Zyra Khiruddin & Kenny Ng
DIrector & Editor & Animator: Hadi Muslim
DoP: Josh Woo