Directing, Editing, Motion Graphic Design // Football Nation Promo
BANGSA BOLA is a campaign done by Umobile to empower football fans in Malaysian Premier League. Bangsa Bola, which translates to Football Nation, connects with the football communities around Malaysia and give a platform for them to show their loyalty and love for their team.
This manifesto video is meant to kick start the campaign as well as give exposure among football fans towards Bangsa Bola (Football Nation).
With only one camera assistant, we set out and travel to 4 states to capture the fans on game day. We traveled and document fans in KL, Johor, Perak and Pahang. We wanted to get the roughness style to the video as though the fans are shooting the ad. We did not want it too look too beautified as it does not speak true to our target audience.
Although the subject focuses on the love for their team and the competitive spirit, we were determined to show that we are first and foremost a Football Nation.
The Team
Agency: BBDO Malaysia
Client: Umobile
Director, Editor, Motion Graphic: Hadi Muslim
Producer: Jacqueline Raposo
Camera Assistant: CK
Fixer: Raja Adib Hariz
Voiceover Talent: Yusrizal Yusof
Sound Design & Music: Mile High Sounds